Client: Utility Risk Management Corporation
Industry: Technology
Date: June 2008
Project Type: Print Ad Campaign
The “Intelligence +” campaign launched URMC into the vegetation management industry. As a newly formed company, URMC had a unique message to share as the company partnered with well-known industry leaders to create a proprietary end-to-end vegetation management service offering. To generate awareness of URMC and leverage its powerful partnerships, CSG designed the “Intelligence +” ad series. To ensure that each partnership received the proper level of attention, each individual ad introduces the combined service offerings of URMC and one specific partner. The concluding ad in the series brings together all the partnerships for a fully integrated end-to-end solution.