Client: SunGard
Industry: Technology
Date: September 2009
Project Type: Video
The SunGard Secure2Disk Sales Energizer video was created to generate excitement amongst the SunGard sales force for the new Secure2Disk product/service offering. The communication objectives of the video included generating excitement as well as confidence in the new product. To achieve these objectives the high energy video contains customer, analyst and sales person testimonials as well as competitive product benefits to establish credibility and motivation for sales.