Client: SunGard
Industry: Technology
Date: February 2009
Project Type: Direct Mail
This SunGard Secure2Disk trifold direct mail piece is the third in a series of direct mail communications, this one targeting non-responders. The clever use of a real tape affixed to the front of the trifold provides an impactful, break-through-the clutter messaging approach to drive home the product's positioning.