Client: American Red Cross
Industry: Non-profit
Date: October 2005
Project Type: Print Ad Campaign
CSG has worked with the regional chapter of the American Red Cross over the years on a number of campaigns geared to increasing blood donations. The Are You My Type campaign is now in its sixth year and is aimed at high school- and college-aged donors. The quirky singles ad style and engaging photographs have led to great success and grown participation and blood donations far beyond the campaign’s beginnings in the Philadelphia area, and now the campaign has been picked up by other chapters nationwide.