Client: Penn Mutual
Industry: Financial Services
Date: March 2009
Project Type: Video
Creative Strategy Group produced a two-angle video of Penn Mutual's CEO letter to shareholders as a supplement to their interactive annual report. Working on a strict budget, CSG filmed with one camera and added a drastic second angle to both compliment the CEO as he spoke and increase audience attention. CSG added custom graphics that tied into the look and feel of the interactive annual report.