Client: Heartland Payment Systems
Industry: Financial Services
Date: November 2006
Project Type: Video
Heartland Payment Systems needed a comprehensive communications campaign to launch "The Merchant Bill of Rights", a revolutionary customer-advocacy program aimed at small and mid-sized businesses. Part of the campaign included this web-based video featuring hand-drawn illustrations, an original music score and a voice-over featuring a professional voice actor. All of the campaign's elements including this video were developed and produced within four weeks from the date the project was initiated. See why it was selected to be the Gold winner by W3 Awards.