Client: Heartland Payment Systems
Industry: Financial Services
Date: May 2007
Project Type: Email Campaign
To generate buzz and excitement around the launch of Heartland’s marketer sales force marketing website, CSG created a flash email series which culminated with the unveiling of the site at Heartland’s annual sales meeting. The teaser campaign kicked off four weeks prior to the annual sales meeting with a weekly email to the Heartland sales force generating interest and awareness around the upcoming unveiling of a great new marketing tool. The campaign successfully linked the benefits of the marketing tool with the CSG-created branding of the website to create a memorable and highly anticipated unveiling.