Client: Hologic
Industry: Biotech, Pharmaceutical & Healthcare
Date: February 2009
Project Type: Resource Kit
Hologic, The Women’s Health Company, launched their FDA-approved HPV screening test, Cervista. CSG developed, designed, and produced all of the components of the Lab Resource Kit to be used by the Hologic sales force and as a training resource for new customers. The core message of “HPV screening just got smarter” helped to elevate product effectiveness over the competition.