Press Release
E-commerce industry expert Poray leads CSG expansion
July 29, 2010
Forrester Research estimates online retail sales at $250 billion in 2014
Ken Poray joins CSG as Chief Operating Officer and will also be in charge of leading the e-commerce, online marketing and web analytics department.
Ken's online experience with: Dell Computer, MasterCard International, Deloitte Consulting and American Express serve to enhance CSG's service offering to help clients drive online revenue, improve customer satisfaction and integrate channels to drive profitability. If your online revenue and conversion rates need a boost, look no further.
Where are we seeing opportunities for improving e-commerce initiatives?
- Forrester states that 42 percent of all 2009 retail purchases, worth about $917 billion, were influenced by the web.
- Leveraging highly relevant and descriptive content with the use of a Content Management system will be a big driver in attracting website visitors and converting lookers to buyers.
- Testing and segmentation will be critical elements to improve online revenue and loyalty.
What are you waiting for?
How about a free assessment of your e-commerce capabilities?